![]() ![]() With the spread of smartphones, the Korean digital music market has sharply grown, now reaching about $900 million. The company is judging that their process mining analysis using Disco plays a key role in understanding new customers and is likely to contribute to maximizing earnings. Furthermore, building on the analysis results, it is planning to conduct a targeted marketing campaign for increasing each segments CVR (Conversion Rate). They categorized new users into five segments based on their behavioral pattern and clearly identified the reason why each segment signed up. KakaoTalk is used by 93% of smartphone owners in South Korea. KakaoTalk is a free mobile instant messaging application for smartphones with free text and free call features. LOEN analyzed new users journeys during the day when they signed up with a KakaoTalk account. They adopted process mining with Disco to analyze their mobile apps log data. LOEN Entertainment runs Melon, which is the largest online music streaming service in South Korea. Yet, most of them are still at an early stage in which they identify users rough characteristics by performing simple statistical analyses. If they can effectively utilize it, they can gain a competitive edge for maximizing their earnings. Korean Internet companies are holding voluminous log data that records users service usage behavior. If you have a process mining case study that you would like to share as well, please contact us via Summary This is a guest article by Yeong Shin Lee from PMIG and Yongil Lee from LOEN Entertainment. Case Study: Customer Journey Mining Anne 14 Feb ‘18 ![]()
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